What Does Your Business Card Say About You?
I want each of you now to reach into your back pocket – or your bag and pull out your business card. Take a look at it as if you were handed this at an event by someone else. What are your immediate thoughts? What does it say about you, not just in the […]
Pantone Numbers – How they can help your brand
Last month we talked about the Pantone System, a standardised colour reproduction system used by almost every printer to help create specific colours. When you think of large brands, brands that incorporate colour into their identity – it’s more than likely they’ll use a specific set of number to represent those colours. Take for example Ladbrokes – they have a […]
Digital Texture Printing
Wouldn’t it be nice if you could feel your print as well as see it. Well with advances in digital printing – it’s now possible for that exact thing. Lets say you were printing a picture of an Orange, there’d be no reason why you couldn’t incorporate the texture of an orange peel into your artwork so you […]
Pantone Numbers
The Pantone Matching System is a standardised colour reproduction system. By Standardising the colours, different ink manufacturers in different locations can all refer to the Pantone System to make sure the colours match without direct contact with one another. One such use is standardising colours in the CMYK process. The CMYK process is a method of printing color by using […]
Print Freedom
What is Print Freedom I hear you shout! Well, Print Freedom is what everybody has the ability to achieve and can lead to some serious time savings if done correctly. Think back to the last time you ordered some print – did you spend a while looking around online to find the cheapest site or a site that didn’t […]
Pantone Colours
The Pantone system also allows for many ‘special’ colours to be produced such as metallics and fluorescents. While most of the Pantone system colours are beyond the printed CMYK gamut, it was only in 2001 that Pantone began providing translations of their existing system with screen-based colours. (Screen-based colours use the RGB—red, green, blue—system to create various colours.) […]
Print Freedom
What is Print Freedom I hear you shout! Well, Print Freedom is what everybody has the ability to achieve and can lead to some serious time savings if done correctly. Think back to the last time you ordered some print – did you spend a while looking around online to find the cheapest site or a site that didn’t look too […]
What is Bleed?
This is the most common area of artwork that is missed when supplying files.So we’ll take a quick look at what it is and why you need to add it to your artwork.If you’re creating a flyer for instance and you have a background colour or photograph that you want filling the complete flyer – […]
Pantone Colour of the year 2012
The Official Pantone colour of 2012 has been announced as Tangerine Tango. The 2011 color of the year, PANTONE 18-2120 Honeysuckle, encouraged us to face everyday troubles with verve and vigor. Tangerine Tango, a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward. “Sophisticated but at the same […]
