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One of direct mail’s biggest advantages is its ability to make personal one-to-one contact with your prospect.

Other Direct Mail advantages include:

Quick to produce – You can prepare and mail a small promotion within days. Direct mail is perfect for quickly testing prices, offers, and potential audiences. You have complete control over the media, the audience, and your offer.

Quick response – Not only is direct mail quicker to prepare, but response time to direct mail is usually quicker as well. You can project the final results of a mailing quickly and accurately. You can build an advertising campaign with more confidence by testing small lists, then building to larger lists.

Highly targeted – Using carefully developed lists, you can target your mailings more selectively than you can with most other media. You can reach almost any market segment, buyer profile, or area you feel is most appropriate for your business.

Less competition – Your advertising message does not have to compete with other advertising messages. And, your competitors are less apt to know your current strategy.

More personal – Not only can letters be personalized via variable data techniques, but you can use more informal language in writing your letter and you can direct your letter to the specific interest of the reader.

Enhance newspaper advertising – Build on customer awareness by complimenting your print advertising with the impact of targeted mail.

Easy to respond to – The inclusion of an order card and return envelope makes it convenient for the consumer to respond to direct mail.

Cross Media Marketing – Not a new term – but many businesses still aren’t using it. Think about getting your message in front of your customers as much as you can. Email, Direct Mail, Text Messaging etc.

List of loyal customers – Direct mail allows you to build and maintain a list of prime prospects for your future direct mail campaigns.

If you’re just starting out with Direct Mail it can feel like a minefield in that you don’t quite know where to step next. If you’re thinking of starting a campaign and would like to know the best way to go about this – please feel free to get in touch for an informal chat about your options.