Level Up Your Marketing Game: Printing Strategies for Small Businesses
As a small business owner or marketing professional, you know how crucial it is to stand out in a crowded market. In today’s digital age,
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As a small business owner or marketing professional, you know how crucial it is to stand out in a crowded market. In today’s digital age,
Spring is in the air, and it’s time to freshen up your marketing materials with a vibrant and eye-catching design that will help your business
Spring Clean Your Printing Strategy: Tips for Refreshing Your Approach As the season of new beginnings approaches, it’s the perfect time to take a look
We know what it’s like, you’re choosing your next company brochure – but there’s so much finishing choice out there! Some of these will be
Direct Mail has stood the test of time.. and in these strange working from home / lockdown times it’s ever more useful. Whether it’s communicating and motivating your staff, or grabbing your customer’s attention. Direct Mail in 2021 is the key to making your business work well.
Door drops have increased in popularity over the pandemic. With staff working from home and customer’s not leaving their homes – it’s been a really effective way of reaching them. It’s personal and effective, so have you been using it? Here we take a look at how we can target our door drops to increase effectiveness for our customers.
Now we’re starting to see more and more easing measures put into place how are you planning to grow your business? Perhaps you’ve noticed the down-turn, maybe some customers of yours have unfortunately had to close?
A few days ago I noticed an Instagram sponsored post for a new mobile colour measurement tool. It’s called the Pantone Colour Match Card. Ideal
A Print Manager is a professional that specialises in outsourcing the management of printing services. They are responsible for finding vendors, negotiating prices, coordinating deliveries, and managing orders to ensure their clients get the best quality product at the most competitive price.
Today is World Storytelling Day.. instantly I thought of a story I tell quite a lot of an average print buyer to try and highlight the need for experience. For this story, let’s call the print buyer Jim…
It’s Ear Muff day today. Which I thought was a perfect analogy for this post! You see, there are thousands of printers out there and
Printed Labels & Stickers.. why use them in your business? This week we’re going to have a little look at labels & stickers. • Why
Why Print Management is like your favourite supermarket! It often occurs to me when people question Print Management companies or even Print Brokers. The process
Paper Weight – what the numbers mean You’ve probably come across the term GSM before. If you’re ordering print of any kind. Whether that’s business
In 1909, Henry Ford said; “You can have any colour, as long as it’s Black!” This was about the Model T and keeping production consistent.
Business cards (meishi) are serious business in Japan. How you deal with business cards sends a strong message about who you are as a professional in Japan.
Printed film could provide a straightforward solution for the developers of a London skyscraper that has inadvertently created what has been dubbed a ‘solar death ray’.
Pantone, an X-Rite company and the global authority, announced PANTONE® 18-3224 Radiant Orchid, a captivating, magical, enigmatic purple, as the colour of the year for 2014.
Last week my wife, my son & I were in a certain house developers sales office enquiring about new houses and the development in general. I won’t mention which developer it was but here’s the situation we found ourselves in…
2013’s Glastonbury saw the release of their first on-site newspaper ‘The Glastonbury Free Press’. It was the local newspaper for the Festival, printed on site
Innovation in print is the key differentiation between many companies. Who says there’s a lack of it at the moment…
You may remember that back in March 2013 we won the #SBS award on Twitter with the following tweet: Small Business Sunday, shortened to the
Rotogravure (Roto or Gravure for short) is a type of intaglio printing process, which involves engraving the image onto an image carrier. In gravure printing, the image is engraved onto a cylinder because, like offset printing and flexography, it uses
Published in 1640, the Bay Psalm Book is considered to be the first book to be printed in what was then the British colonies of
PUR vs Perfect Binding I thought we’d quickly go over the difference in glue binding – you’ll hear a couple of options banded around in
Web-fed refers to the use of rolls (or “webs”) of paper supplied to the press. Offset web printing is generally used for runs in excess of 5
You’ll hear us talking about various printing methods over time.. today we’re going to talk about the two types we use daily, digital & lithographic
In September, the Bank of England (BoE) launched a two-month public consultation on plans to switch its banknotes to polymer from 2016 at the earliest.
A mix up led to early copies of the latest Bridget Jones book having a chunk of Sir David Jason’s memoirs in the middle.
In four colour printing, images are all made up of halftone dots – one for each of the colours (CMYK). It occurs when 3 or
We had some queries on proofing this week and as such I thought I’d clarify the different types of proof out there and the impact
If you’ve ever been with me in a room whilst critiquing a piece of print that someone’s had done then no doubt one of the
If you’ve ever seen an imposed sheet or a file ready for printing – you will have noticed a few marks in the white space
Today is Post Day. Used to promote and increase awareness of using the Postal System. So how many of you actually use Direct Mail in
Tuesday 7th October is Techies Day – so to celebrate, we’re going to talk about the technology that’s being integrated within print media, especially the Web-to-Print
A great new market is opening up in the form of Augmented Reality. Most people will be familiar with the Moonpig advert on TV for
Yes, you can avoid those little print mistakes! See for yourself before it’s too late! http://bit.ly/185OEuJ
The number of printed door drops increased for the first time in two years in 2012 reflecting a growth in expenditure.
Every £1 invested in magazine advertising generates an average return on investment (ROI) of £1.40, according to new research from IPC media.
Have you ever received promotional items before? Or maybe you’re a business marketing officer who’s always in charge of procuring your company’s advertising tools? Whichever
The Prince of Wales and the Duchess of Cornwall have been given a starring role in one of Britain’s most popular children’s comics. Their characters
“In the last decade, while the digital marketing space has gotten noisier and considerably less effective, print has enjoyed a renaissance of increased conversion rates
From fragrance burst (or scratch n sniff) to scented varnishes. The option to have your marketing literally smelling of roses is closer than you think.
So while getting involved with the #Northantshour tweetup yesterday. I got speaking to the editor at the Chronicle & Echo, who asked… I swiftly sent
This morning we were extremely pleased to see we’d made it onto Nigel Botterill’s Success website for the Entrepreneur’s Circle – listed thanks to the
Imagine the scene… It’s Monday evening (4th March) at around 20:16 – I was just about to finish for the day when my email refreshed.
Procurement skill and understanding is limited and undervalued in UK businesses, a new survey has found.
PANTONE 17-5641 Emerald A LIVELY, RADIANT, LUSH GREEN, IS THE COLOR OF THE YEAR FOR 2013. The 2012 color of the year, PANTONE 17-1463 Tangerine
Christmas is coming! And as you many be aware, Christmas is the busiest time of year for both ecommerce and eLearning. Consumers will be spending
Telegraph Media Group has produced a ‘thermal’ cover wrap to promote Age UK’s annual winter campaign ‘Spread the Warmth’.
President Barack Obama’s victory over Republican rival Mitt Romney marked the end of one of the most combative – and expensive – political races in
Time is precious for small business owners but it’s easy to waste your energy on things that don’t matter or get bogged down by slow
In the past few weeks, it’s been on Have I Got News For You, on Newsnight (where Paxman looked completely confused by the whole idea), on major TV
Marketing is lies. This is the way we now think. Hell, its the way I think.
It doesn’t matter whether you’re a start-up, a micro business or an established business, you must always keep a close eye on your competitors, writes
Much of the hype around social media centres on Twitter and Facebook, but with three billion views per day, YouTube can be a very effective promotional channel
You can read a magazine online or a book on a mobile device, but you can’t use a website to decorate a lorry or package
Digital Embossing Digital Embossing is the new sensation. This fantastic innovation makes print positively three dimensional. From today ‘ordinary printing will simply leave you feeling
I’ve just seen a very interesting video about a Canadian Porsche dealership – who with the help of an agency, created a PERSONALISED Direct Mail
Once respected as guardians of the written word, printers today have little or no responsibility for content proofing, but pride in print remains
You may remember that back in March 2013 we won the #SBS award on Twitter with the following tweet: Small Business Sunday, shortened to the
• QR Code stands for Quick Response Code, it’s intended to allow it’s contents to be decoded at high speed. • A QR code is
So following on from the registration post I thought I’d sort some info on what the other items on a printed sheet are. Today we’ll
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