There are times when are customers need more than just pushing leaflets through random doors in an area. Sometimes we need to advise our customers on the best areas to target based on their requirements and customer base.
With data being at the heart of most things we do nowadays it’s no surprise that we utilise this to aid our targeting. Using multiple data sources and geo-demographic data, we can develop consumer profiles for our customers based on over 29 million households.
Why is this a good thing? When you’re not blanket delivering your leaflets and flyers, you’re reducing costs and increasing the return. It also helps expose your brand to those audiences that are your target market (even if they’re not in the buying window).
A basic targeting criteria for customers would give you saturation information from the below choices.
Families
• Playschool Parents: with pre-school aged children
• Primary School Parents: with primary-school aged children
• Secondary School Parents: with secondary-school aged teenagers
• Hotel Parents: Mid-life mature parents
Early Life
• Fledglings: Young adults still living in the parental home
• Nest Builders: Young and married in own property
• Flown The Nest: Young singles living in own property
Mid Life
• Non-Standard Families: Not married/living as a couple, living with relations, do not live with their children.
• Unconstrained Couples: Middle aged couples with no children
• Mid-Life Independents: Middle aged singles with no children
Later Life
• Empty Nesters: Mature couples with no children
• Senior Sole Decision Makers: Mature singles
We can go further into detail too, typical in depth segmentation can include age, income, lifestyle choices or hobbies.
If you’d like to find out more on how direct mail and door drops can work for your business, check out our free guide on Direct Mail or Door Drops here.
