We know what it’s like, you’re choosing your next company brochure – but there’s so much finishing choice out there! Some of these will be dictated by the number of pages you have, some by the look and feel you’re trying to achieve. With all this choice out there, how do you know where to […]
Direct Mail has stood the test of time.. and in these strange working from home / lockdown times it’s ever more useful. Whether it’s communicating and motivating your staff, or grabbing your customer’s attention. Direct Mail in 2021 is the key to making your business work well.
Door drops have increased in popularity over the pandemic. With staff working from home and customer’s not leaving their homes – it’s been a really effective way of reaching them. It’s personal and effective, so have you been using it? Here we take a look at how we can target our door drops to increase effectiveness for our customers.
Now we’re starting to see more and more easing measures put into place how are you planning to grow your business? Perhaps you’ve noticed the down-turn, maybe some customers of yours have unfortunately had to close?
A few days ago I noticed an Instagram sponsored post for a new mobile colour measurement tool. It’s called the Pantone Colour Match Card. Ideal for people on the go who need to match physical surface colours to a Pantone reference. Let’s say you’re with a client and they have a previously printed version of […]
Today is World Storytelling Day.. instantly I thought of a story I tell quite a lot of an average print buyer to try and highlight the need for experience. For this story, let’s call the print buyer Jim…
It’s Ear Muff day today. Which I thought was a perfect analogy for this post! You see, there are thousands of printers out there and the age of the internet has only made these (and more) much more accessible.. but is that a good thing?
Printed Labels & Stickers.. why use them in your business? This week we’re going to have a little look at labels & stickers. • Why use them in business? • How can they work for me? • What options do I have? That last one is pretty open (there’s LOADS of choice out there) but […]
Why Print Management is like your favourite supermarket! It often occurs to me when people question Print Management companies or even Print Brokers. The process isn’t too far from people shopping in their local supermarkets.. yet there seems to be more of a hesitation to use a Print Management company than a supermarket? Lets have […]
Paper Weight – what the numbers mean You’ve probably come across the term GSM before. If you’re ordering print of any kind. Whether that’s business cards, brochures, posters, or flyers you’ll have already used the term, maybe without knowing it! GSM means Grams per Square Metre. Basically, it’s the measurement of the weight of paper. […]