Paper Weight – what the numbers mean You’ve probably come across the term GSM before. If you’re ordering print of any kind. Whether that’s business cards, brochures, posters, or flyers you’ll have already used the term, maybe without knowing it! GSM means Grams per Square Metre. Basically, it’s the measurement of the weight of paper. […]
If you’ve ever been with me in a room whilst critiquing a piece of print that someone’s had done then no doubt one of the issues you will have seen me pick up on would be the fold of an item!