Why January is the Best Month to Rebrand
January isn’t just the start of a new year—it’s the most strategic time to refresh your brand and marketing materials. Businesses that act early often see a 20–30% uplift in engagement throughout the year. Why? Because customers associate freshness with innovation. When you update your branding now, you position yourself as proactive and forward-thinking.
The 7 Golden Rules of Japanese Business Cards (Meishi)
Business cards (meishi) are serious business in Japan. How you deal with business cards sends a strong message about who you are as a professional in Japan.
Print offers solution to skyscraper’s solar rays problem
Printed film could provide a straightforward solution for the developers of a London skyscraper that has inadvertently created what has been dubbed a ‘solar death ray’.
What Wikipedia can’t tell you about Business Sabotage!
Last week my wife, my son & I were in a certain house developers sales office enquiring about new houses and the development in general. I won’t mention which developer it was but here’s the situation we found ourselves in…
#SBS awards win means Rich meets Theo Paphitis
You may remember that back in March 2013 we won the #SBS award on Twitter with the following tweet: Small Business Sunday, shortened to the hashtag #SBS on Twitter, was created by Theo Paphitis in October 2010. Theo is best known for appearing on Dragons Den on BBC Two. He is Chairman of Ryman Stationery plus Boux Avenue lingerie and Robert Dyas, as […]
I’m sure the fireman would love it in the pink castle!
Tuesday 7th October is Techies Day – so to celebrate, we’re going to talk about the technology that’s being integrated within print media, especially the Web-to-Print market.
Augmented Reality – How you can use it in your printed brochures?
A great new market is opening up in the form of Augmented Reality. Most people will be familiar with the Moonpig advert on TV for their video cards. The principle is the same – but augmented can take it a little further – by bringing up (in some cases) the whole Hollywood Mountain right on […]
Discovering Some Useful Logo Imprint Methods
Have you ever received promotional items before? Or maybe you’re a business marketing officer who’s always in charge of procuring your company’s advertising tools? Whichever category you belong to, it is actually practical to learn some commonly used logo imprint methods which promotional or advertising companies use in customising or personalising marketing items. This will […]
Wake Up & Smell the Marketing!
From fragrance burst (or scratch n sniff) to scented varnishes. The option to have your marketing literally smelling of roses is closer than you think.
Appearance in the Chronicle & Echo yesterday
So while getting involved with the #Northantshour tweetup yesterday. I got speaking to the editor at the Chronicle & Echo, who asked… I swiftly sent back a message mentioning our recent #SBS win with Theo Paphitis and mentioned the Press Release we sent over. David got straight back in contact with us and mentioned it […]