October 9th – Post Day
Today is Post Day. Used to promote and increase awareness of using the Postal System. So how many of you actually use Direct Mail in their business as a marketing pillar?
Door Drops Up 3.5%
The number of printed door drops increased for the first time in two years in 2012 reflecting a growth in expenditure.
A 32% response rate on Direct Mail – Here’s How!
I’ve just seen a very interesting video about a Canadian Porsche dealership – who with the help of an agency, created a PERSONALISED Direct Mail Piece that gave them a WHOPPING 32% response rate. As you’ll see from the clip – it takes a little bit of hard work (which includes driving a Porsche around!) […]
Royal Mail price increase April 2012
Royal Mail announces annual stamp price rise for April 2012 We know how hard it is for households and businesses when our economy is as tough as it is now. We have thought very carefully about the impact on our customers and on our own business, before deciding to raise our prices. Following Ofcom’s decision […]
