Have you ever received promotional items before? Or maybe you’re a business marketing officer who’s always in charge of procuring your company’s advertising tools? Whichever category you belong to, it is actually practical to learn some commonly used logo imprint methods which promotional or advertising companies use in customising or personalising marketing items. This will make it easy for you to communicate with them when it comes to imprinting your chosen promotional items. What are some that you ought to know?
Commonly Used Customisation Or Imprint Method Terms
Do you know the difference between debossing and embossing? What do they mean when they say that your logo would be silk-screened on the product? Here are some customisation method terms that you might want to be aware of before you order any kind of promotional items:
- Debossing
This is a customization method wherein the area around the image is pressed in such a way that the image is pushed down into the material except of being raised.
- Embossing
This method aims to produce a three-dimensional or raised effect of a certain image or design. You can make use of either dry embossing or heat embossing depending on the product you want to customise.
- Silkscreen
This printing technique uses a woven mesh to prop up or sustain an ink-blocking stencil and is also called screen printing. According to Wikipedia, “the attached stencil forms open areas of mesh that transfer ink or other printable materials which can be pressed through the mesh as a sharp-edged image onto a substrate.” In silkscreen method, a roller or squeegee is moved across the screen stencil. It pumps ink in the open areas past the threads of the woven mesh. The silkscreen method is often used in fabrics and cloths.
- Digital Transfer
This process is more advanced or modern compared to other customisation methods. The Digital Transfer system is designed to provide imprints or transfers that may be washed, dry cleaned, ironed, and tumble dried. Work wear, sports, and promotional fabrics are the ones that usually go through the digital transfer process.
- Laser Engraving
This particular customisation method makes use of custom template that is moulded from the designer’s image or lettering. The process involves lasers being directed through openings in the template which results in making clean cuts through paper sheets, plastic, and even metal.
Now that you know the meaning of some customisation method terminologies, you would be able to carry on an intelligent conversation with promotional items dealers or suppliers because you’ll understand the terms they are using. Sure, there is a lot of customisation methods to choose from. The trick here is knowing the appropriate one to use in your chosen promotional items. We’re always here to help advise our customers on the best item for their requirement so if you ever get stuck. Just give us a call.
