“It’s almost impossible to imagine a world without print. It’s all around us and plays a vital role in our daily lives.”
Print is largely produced used sustainable materials. It is predominantly paper- based, with three to four trees replanted for every tree logged in managed forests. Printing companies are at the forefront of improvements in environmental performance in manufacturing, with high levels of take-up for both the ISO 14001 environmental management standard and for FSC and PEFC chain of custody accreditations.
Print is highly effective: it provides the means to communicate ‘messages’ easily, quickly and cheaply.
Print has impact: it is creative, it engages, it is versatile and it is persuasive.
Print has longevity and authority. It is tactile and offers a ‘real world’ experience. It has a unique ability to grab and hold people’s attention. In fact no other media channel can offer this combination of qualities.
Print is an important vehicle for advertising, education, entertainment and information. It serves all parts of the UK economy – including central and local government, financial services, retailing, distribution, travel and tourism and manufacturing industries.
Print is an advanced manufacturing sector that utilises cutting edge information and production technologies. And together with pulp, paper and publishing, it forms part of the UK’s fourth largest industry.
Source: UK Printing Facts & Figures, printpoweruk.co.uk