We know what it’s like, you’re choosing your next company brochure – but there’s so much finishing choice out there! Some of these will be dictated by the number of pages you have, some by the look and feel you’re trying to achieve. With all this choice out there, how do you know where to start? Let’s take you through the most popular finishes for your printed brochures.
Stitched brochures
You’ll probably want to call it stapling as that’s what we recognise when we open the booklets up (but the process is actually like a sewing machine). Great for anything over 4 pages, but there is a limit. You’ll want to stick to around 46 pages with stitching. You’re not limited by colour either here, you can make a great impression by simply changing the wire colour to match some finishing or print colour in your brochures for a little added impact.
Perfect Bound
Glue binding for your brochures is a great way to get that ‘periodical’ look. When we talk about the minimum amount of pages though – this all depends on the paper used. You see we don’t necessarily need a minimum amount of pages, but a minimum thickness of all the inner pages together. This is what will give the glue it’s binding surface. You’d need just over 3mm for a spine to be perfect bound. It gives a clean and straight. However, don’t use this method if your brochures will subject to heavy temperature changes as the glue used will become brittle and crack.
PUR Binding
Again this is a glue-bound finish, but unlike perfect binding, PUR Binding isn’t affected by temperature. It also remains a little flexible which means you’re able to lay them flat without affecting the rest of the book. I would always recommend PUR Binding when a customer requires glue-bound brochures.
Loop Stitching
Used if your brochures are part of a binder – or you’re sending them as part of an introductory pack. Loop Stitching adds binder loops into the stitches that hold the brochure together instead of adding the hole punch holes to the brochure, allowing ease of brochure reading without removing.
If you’re lucky enough to work with a print management company like Blue Star Print Solutions then you can leave all this to them. Simply talk to them about the finish you’re after and they will be able to advise every aspect of your job.
