The Proof… is in the file
We had some queries on proofing this week and as such I thought I’d clarify the different types of proof out there and the impact they have on cost or your job.
Creasing… It’s So Cr’easy’!
If you’ve ever been with me in a room whilst critiquing a piece of print that someone’s had done then no doubt one of the issues you will have seen me pick up on would be the fold of an item!
Colour Bars, Registration & Trim – What do they mean?
If you’ve ever seen an imposed sheet or a file ready for printing – you will have noticed a few marks in the white space around it. These marks are generally used on the larger sheet that we print on – not on individual files (apart from trim marks). So.. what do they all mean?
Print is BIG!
“In the last decade, while the digital marketing space has gotten noisier and considerably less effective, print has enjoyed a renaissance of increased conversion rates and marketing return on investment. Customers actually appreciate getting a nice postcard, well-designed catalogue, or personal thank you note in the mail today.”
Wake Up & Smell the Marketing!
From fragrance burst (or scratch n sniff) to scented varnishes. The option to have your marketing literally smelling of roses is closer than you think.
TMG claims ‘UK first’ with charity thermal cover wrap
Telegraph Media Group has produced a ‘thermal’ cover wrap to promote Age UK’s annual winter campaign ‘Spread the Warmth’.
Obama Victory Ends Robust Year For Print
President Barack Obama’s victory over Republican rival Mitt Romney marked the end of one of the most combative – and expensive – political races in US history.
Opening a New Dimension of Opportunities
In the past few weeks, it’s been on Have I Got News For You, on Newsnight (where Paxman looked completely confused by the whole idea), on major TV news reports, most tech websites and in almost all the leading newspapers and magazines. Interest has been fuelled by its first dedicated UK show, held on 19-21 October. 3D print, […]
Print still performs many roles that online cannot
You can read a magazine online or a book on a mobile device, but you can’t use a website to decorate a lorry or package an LP, so many B2B print applications are unlikely to be filched by the internet.
A 32% response rate on Direct Mail – Here’s How!
I’ve just seen a very interesting video about a Canadian Porsche dealership – who with the help of an agency, created a PERSONALISED Direct Mail Piece that gave them a WHOPPING 32% response rate. As you’ll see from the clip – it takes a little bit of hard work (which includes driving a Porsche around!) […]
