Perfect Binding vs PUR Binding
PUR vs Perfect Binding I thought we’d quickly go over the difference in glue binding – you’ll hear a couple of options banded around in the binding world. PUR and Perfect Binding. The only real difference between these methods is the glue used. Well here’s a quick overview of what each adhesive is best for […]
Spin That Web | Web Printing
Web-fed refers to the use of rolls (or “webs”) of paper supplied to the press. Offset web printing is generally used for runs in excess of 5 or 10,000 impressions. Typical examples of web printing include: Newspapers Inserts/ads Magazines Direct mail Catalogs or Books
The Proof… is in the file
We had some queries on proofing this week and as such I thought I’d clarify the different types of proof out there and the impact they have on cost or your job.
Creasing… It’s So Cr’easy’!
If you’ve ever been with me in a room whilst critiquing a piece of print that someone’s had done then no doubt one of the issues you will have seen me pick up on would be the fold of an item!
Colour Bars, Registration & Trim – What do they mean?
If you’ve ever seen an imposed sheet or a file ready for printing – you will have noticed a few marks in the white space around it. These marks are generally used on the larger sheet that we print on – not on individual files (apart from trim marks). So.. what do they all mean?
Print beats TV in advertising ROI stakes
Every £1 invested in magazine advertising generates an average return on investment (ROI) of £1.40, according to new research from IPC media.
Businesses must improve spending strategies for survival
Procurement skill and understanding is limited and undervalued in UK businesses, a new survey has found.
A 32% response rate on Direct Mail – Here’s How!
I’ve just seen a very interesting video about a Canadian Porsche dealership – who with the help of an agency, created a PERSONALISED Direct Mail Piece that gave them a WHOPPING 32% response rate. As you’ll see from the clip – it takes a little bit of hard work (which includes driving a Porsche around!) […]
P.I.Y. Print it Yourself
Are you someone that prefers to print items yourself? Have you started in business and already run off a sheet of business cards on your desktop printer? The last time you needed some flyers – did you run those on the same printer?
Don’t be a Square
It would seem we have a run on radius corners – or cut business cards this month. We’ve already produced 5 sets of business cards with a radius to one corner & we have one in with a radius to one whole side, so I thought I’d write a little more on the benefits of […]
