Direct Mail has stood the test of time.. and in these strange working from home / lockdown times it’s ever more useful. Whether it’s communicating and motivating your staff, or grabbing your customer’s attention. Direct Mail in 2021 is the key to making your business work well.
Door drops have increased in popularity over the pandemic. With staff working from home and customer’s not leaving their homes – it’s been a really effective way of reaching them. It’s personal and effective, so have you been using it? Here we take a look at how we can target our door drops to increase effectiveness for our customers.
Today is Post Day. Used to promote and increase awareness of using the Postal System. So how many of you actually use Direct Mail in their business as a marketing pillar?
Tuesday 7th October is Techies Day – so to celebrate, we’re going to talk about the technology that’s being integrated within print media, especially the Web-to-Print market.
The number of printed door drops increased for the first time in two years in 2012 reflecting a growth in expenditure.
“In the last decade, while the digital marketing space has gotten noisier and considerably less effective, print has enjoyed a renaissance of increased conversion rates and marketing return on investment. Customers actually appreciate getting a nice postcard, well-designed catalogue, or personal thank you note in the mail today.”
From fragrance burst (or scratch n sniff) to scented varnishes. The option to have your marketing literally smelling of roses is closer than you think.
President Barack Obama’s victory over Republican rival Mitt Romney marked the end of one of the most combative – and expensive – political races in US history.
I’ve just seen a very interesting video about a Canadian Porsche dealership – who with the help of an agency, created a PERSONALISED Direct Mail Piece that gave them a WHOPPING 32% response rate. As you’ll see from the clip – it takes a little bit of hard work (which includes driving a Porsche around!) […]
Nano what? Nanography™ is the science behind Benny Landa’s revolutionary digital printing technology. Nanographic Printing™ technology combines the performance of offset with the versatility of digital printing and is game-changing for mainstream commercial, packaging and publishing markets. It is expected to ignite a second revolution in print. Nanographic Printing™ Presses print in up to eight colors, operate at […]