Digital Emboss
Digital Embossing Digital Embossing is the new sensation. This fantastic innovation makes print positively three dimensional. From today ‘ordinary printing will simply leave you feeling rather flat. Digital Embossing will make your message infinitely more compelling. It will make your printing no longer just a visual but also a sensual experience.
A 32% response rate on Direct Mail – Here’s How!
I’ve just seen a very interesting video about a Canadian Porsche dealership – who with the help of an agency, created a PERSONALISED Direct Mail Piece that gave them a WHOPPING 32% response rate. As you’ll see from the clip – it takes a little bit of hard work (which includes driving a Porsche around!) […]
Practicers of the dark arts still cast a spell
Once respected as guardians of the written word, printers today have little or no responsibility for content proofing, but pride in print remains
Kindle book sales surpass print at Amazon.co.uk
E-books are outselling printed books in the UK at Amazon just two years after it introduced the Kindle in this country. The online retailer said it has sold 114 e-books in 2012 for every 100 printed books, including both hardcover and paperback books and excluding free e-books. It hit the same milestone in the US […]
Writing a Simple Press Release
The basic framework for a press release is as follows: Headline Get your story across immediately. For example, ‘Local man celebrates 100th birthday’. Content Read the local newspaper and frame your release to match its style – what information does it include? What does it tell its readers in a news story? Find something with […]
How to advertise your company for free
For the thousands of small businesses, marketing has often been regarded as an unaffordable luxury. Even before the current economic struggles, buying advertising space in the local paper or engaging in a direct mail campaign was beyond the financial means of many. So they remained mute and opportunities were left untapped. However, advertising does not […]
The Games may yet get a thumbs up from printers: Olympics tenders
There has been much grumbling about London 2012 from the print sector, but companies that saw the opportunties are reaping the benefits
The Sun in UK newspaper first with augmented reality poster
The Sun distributed the UK’s first augmented reality poster associated with a national newspaper to mark the beginning of the Olympics.
P.I.Y. Print it Yourself
Are you someone that prefers to print items yourself? Have you started in business and already run off a sheet of business cards on your desktop printer? The last time you needed some flyers – did you run those on the same printer?
The History of Business Cards
Business Card History Usually business cards are an afterthought – something you pick up in your day to day life in business. What if someone was to ask you how they started. Would you be able to answer them? Well take a look below and have a look at the history of how business cards […]
