2013’s Glastonbury saw the release of their first on-site newspaper ‘The Glastonbury Free Press’. It was the local newspaper for the Festival, printed on site using vintage letterpress technology.
Innovation in print is the key differentiation between many companies. Who says there’s a lack of it at the moment…
You may remember that back in March 2013 we won the #SBS award on Twitter with the following tweet: Small Business Sunday, shortened to the hashtag #SBS on Twitter, was created by Theo Paphitis in October 2010. Theo is best known for appearing on Dragons Den on BBC Two. He is Chairman of Ryman Stationery plus Boux Avenue lingerie and Robert Dyas, as […]
Today is Post Day. Used to promote and increase awareness of using the Postal System. So how many of you actually use Direct Mail in their business as a marketing pillar?
Tuesday 7th October is Techies Day – so to celebrate, we’re going to talk about the technology that’s being integrated within print media, especially the Web-to-Print market.
A great new market is opening up in the form of Augmented Reality. Most people will be familiar with the Moonpig advert on TV for their video cards. The principle is the same – but augmented can take it a little further – by bringing up (in some cases) the whole Hollywood Mountain right on […]
Every £1 invested in magazine advertising generates an average return on investment (ROI) of £1.40, according to new research from IPC media.
Have you ever received promotional items before? Or maybe you’re a business marketing officer who’s always in charge of procuring your company’s advertising tools? Whichever category you belong to, it is actually practical to learn some commonly used logo imprint methods which promotional or advertising companies use in customising or personalising marketing items. This will […]
“In the last decade, while the digital marketing space has gotten noisier and considerably less effective, print has enjoyed a renaissance of increased conversion rates and marketing return on investment. Customers actually appreciate getting a nice postcard, well-designed catalogue, or personal thank you note in the mail today.”
From fragrance burst (or scratch n sniff) to scented varnishes. The option to have your marketing literally smelling of roses is closer than you think.