Appearance in the Chronicle & Echo yesterday
So while getting involved with the #Northantshour tweetup yesterday. I got speaking to the editor at the Chronicle & Echo, who asked… I swiftly sent back a message mentioning our recent #SBS win with Theo Paphitis and mentioned the Press Release we sent over. David got straight back in contact with us and mentioned it […]
Christmas Marketing Ideas to Get Stuck Into Today
Christmas is coming! And as you many be aware, Christmas is the busiest time of year for both ecommerce and eLearning. Consumers will be spending more on money on food, drink and presents. Many will also be spending more on digital based training, eBooks and training video – simly because of the growth in tablet […]
Obama Victory Ends Robust Year For Print
President Barack Obama’s victory over Republican rival Mitt Romney marked the end of one of the most combative – and expensive – political races in US history.
Why Startups are Better at Marketing than Corporates
Marketing is lies. This is the way we now think. Hell, its the way I think.
Why Your Competitors are Also Your Friends
It doesn’t matter whether you’re a start-up, a micro business or an established business, you must always keep a close eye on your competitors, writes Alasdair Inglis of small business marketing experts Grow. A fundamental rule of all business is that you must not reinvent the wheel. By keeping a close eye on your competitors […]
Digital Emboss
Digital Embossing Digital Embossing is the new sensation. This fantastic innovation makes print positively three dimensional. From today ‘ordinary printing will simply leave you feeling rather flat. Digital Embossing will make your message infinitely more compelling. It will make your printing no longer just a visual but also a sensual experience.
A 32% response rate on Direct Mail – Here’s How!
I’ve just seen a very interesting video about a Canadian Porsche dealership – who with the help of an agency, created a PERSONALISED Direct Mail Piece that gave them a WHOPPING 32% response rate. As you’ll see from the clip – it takes a little bit of hard work (which includes driving a Porsche around!) […]
Writing a Simple Press Release
The basic framework for a press release is as follows: Headline Get your story across immediately. For example, ‘Local man celebrates 100th birthday’. Content Read the local newspaper and frame your release to match its style – what information does it include? What does it tell its readers in a news story? Find something with […]
How to advertise your company for free
For the thousands of small businesses, marketing has often been regarded as an unaffordable luxury. Even before the current economic struggles, buying advertising space in the local paper or engaging in a direct mail campaign was beyond the financial means of many. So they remained mute and opportunities were left untapped. However, advertising does not […]
The Sun in UK newspaper first with augmented reality poster
The Sun distributed the UK’s first augmented reality poster associated with a national newspaper to mark the beginning of the Olympics.
