Glastonbury Free Press First Issue
2013’s Glastonbury saw the release of their first on-site newspaper ‘The Glastonbury Free Press’. It was the local newspaper for the Festival, printed on site using vintage letterpress technology.
Innovation in Print as ad comes to life for Moto
Innovation in print is the key differentiation between many companies. Who says there’s a lack of it at the moment…
I’m sure the fireman would love it in the pink castle!
Tuesday 7th October is Techies Day – so to celebrate, we’re going to talk about the technology that’s being integrated within print media, especially the Web-to-Print market.
Augmented Reality – How you can use it in your printed brochures?
A great new market is opening up in the form of Augmented Reality. Most people will be familiar with the Moonpig advert on TV for their video cards. The principle is the same – but augmented can take it a little further – by bringing up (in some cases) the whole Hollywood Mountain right on […]
9 Print Mistakes & How to Avoid Them
Yes, you can avoid those little print mistakes! See for yourself before it’s too late! http://bit.ly/185OEuJ
Door Drops Up 3.5%
The number of printed door drops increased for the first time in two years in 2012 reflecting a growth in expenditure.
Print beats TV in advertising ROI stakes
Every £1 invested in magazine advertising generates an average return on investment (ROI) of £1.40, according to new research from IPC media.
Print is BIG!
“In the last decade, while the digital marketing space has gotten noisier and considerably less effective, print has enjoyed a renaissance of increased conversion rates and marketing return on investment. Customers actually appreciate getting a nice postcard, well-designed catalogue, or personal thank you note in the mail today.”
Wake Up & Smell the Marketing!
From fragrance burst (or scratch n sniff) to scented varnishes. The option to have your marketing literally smelling of roses is closer than you think.
Christmas Marketing Ideas to Get Stuck Into Today
Christmas is coming! And as you many be aware, Christmas is the busiest time of year for both ecommerce and eLearning. Consumers will be spending more on money on food, drink and presents. Many will also be spending more on digital based training, eBooks and training video – simly because of the growth in tablet […]
