Innovation in print is the key differentiation between many companies. Who says there’s a lack of it at the moment…
A great new market is opening up in the form of Augmented Reality. Most people will be familiar with the Moonpig advert on TV for their video cards. The principle is the same – but augmented can take it a little further – by bringing up (in some cases) the whole Hollywood Mountain right on […]
Have you ever received promotional items before? Or maybe you’re a business marketing officer who’s always in charge of procuring your company’s advertising tools? Whichever category you belong to, it is actually practical to learn some commonly used logo imprint methods which promotional or advertising companies use in customising or personalising marketing items. This will […]
So while getting involved with the #Northantshour tweetup yesterday. I got speaking to the editor at the Chronicle & Echo, who asked… I swiftly sent back a message mentioning our recent #SBS win with Theo Paphitis and mentioned the Press Release we sent over. David got straight back in contact with us and mentioned it […]
Christmas is coming! And as you many be aware, Christmas is the busiest time of year for both ecommerce and eLearning. Consumers will be spending more on money on food, drink and presents. Many will also be spending more on digital based training, eBooks and training video – simly because of the growth in tablet […]
Marketing is lies. This is the way we now think. Hell, its the way I think.
I’ve just seen a very interesting video about a Canadian Porsche dealership – who with the help of an agency, created a PERSONALISED Direct Mail Piece that gave them a WHOPPING 32% response rate. As you’ll see from the clip – it takes a little bit of hard work (which includes driving a Porsche around!) […]
On Thursday 26th April, Pantone, the global authority on color announced the addition of 336 new shades to the Pantone Plus Series, bringing the grand total to 1,677 colors.
Or Press Passing as it’s known. It’s the method of checking a job while it’s being printed. We do this to ensure tight control to the job in hand – usually only done for large runs or brand specific/complicated pieces, either ourselves or the customer would check the following things.
So you’ve placed your job with a printer, you’ve given them your file and you’re ready for the next step – you’ll most likely want to get a proof sorted for your artwork – so you are sure what you’re having printed is exactly the way you want it