Advertising spend in UK printed press down 10% in Q1 of 2012
The latest year-on-year figures reveal advertising in printed press showed the greatest decline compared to other mediums in the first quarter of 2012.
Socialising
Are you socialising in business yet? How about your tweeting or posting to Facebook? What about videos…? These social media markets are expanding rapidly – and as they expand they’re being picked up by bigger companies on the interaction of people. Take for example Google – who changed their algorithms to incoporate video feeds and social […]
Direct Mail
Are you using it to build your business? One of direct mail’s biggest advantages is its ability to make personal one-to-one contact with your prospect. Other Direct Mail advantages include: Quick to produce – You can prepare and mail a small promotion within days. Direct mail is perfect for quickly testing prices, offers, and potential audiences. […]
QR Codes – Quick Overview
• QR Code stands for Quick Response Code, it’s intended to allow it’s contents to be decoded at high speed. • A QR code is a matrix code (or 2-dimensional bard code) created by Japanese corporation Denso Wave in 1994. • The use of the QR code is free of any licence, clearly defined and […]
What Does Your Business Card Say About You?
I want each of you now to reach into your back pocket – or your bag and pull out your business card. Take a look at it as if you were handed this at an event by someone else. What are your immediate thoughts? What does it say about you, not just in the […]
Pantone Numbers – How they can help your brand
Last month we talked about the Pantone System, a standardised colour reproduction system used by almost every printer to help create specific colours. When you think of large brands, brands that incorporate colour into their identity – it’s more than likely they’ll use a specific set of number to represent those colours. Take for example Ladbrokes – they have a […]
Roller Banners
Some great new Roller Banners we’ve just produced for a customer of ours – these are 800 x 2000mm 210gsm Polyester Hybrid UV Cure printed, 90% stop-light. Great for mobile applications or more permanent applications – these are for craft shows. Roller Banners are a great way to exhibit your business or goods They’re […]
Photo Book Gift
It’s nice once and a while to get a completely bespoke piece of print. This book was created as a leaving gift for someone. Working with Spinnaker Direct we produced a 32pp Hardback Leaving book with pictures and notes from colleagues and friends. The book was also needed in a very sharp turnaround – so […]
Pantone Numbers
The Pantone Matching System is a standardised colour reproduction system. By Standardising the colours, different ink manufacturers in different locations can all refer to the Pantone System to make sure the colours match without direct contact with one another. One such use is standardising colours in the CMYK process. The CMYK process is a method of printing color by using […]
Print Freedom
What is Print Freedom I hear you shout! Well, Print Freedom is what everybody has the ability to achieve and can lead to some serious time savings if done correctly. Think back to the last time you ordered some print – did you spend a while looking around online to find the cheapest site or a site that didn’t […]
