The BIGGEST revelation in print…
it’s not just ink on paper… that certainly got your attention didn’t it? Well it should. I wanted to talk today about the huge separation that exists these days around print. You’ll notice I use the generic term ‘print’ there, I could say Business Card or Brochure but lets face it – there’s no real difference – […]
QR Codes – Quick Overview
• QR Code stands for Quick Response Code, it’s intended to allow it’s contents to be decoded at high speed. • A QR code is a matrix code (or 2-dimensional bard code) created by Japanese corporation Denso Wave in 1994. • The use of the QR code is free of any licence, clearly defined and […]
Full Colour Printing (CMYK)
You may be surprised to find out that when any photos or pictures are printed they’re printed out of 4 inks. CMYK. C for Cyan M for Magenta Y for Yellow K for Key or Black CMYK is the standard print terms for professional print, most of the time it’s referred to just as four […]
Folding & Creasing
Often overlooked – an area of your print job that should always be considered is your finishing. The small details can sometimes make (or break) your printed marketing. Here we’re going to take a quick look at why & when to crease, along with some standard folds. There’s many ways your print can be folded. […]
Fancy a trim?
Trimming is the process of cutting a document down to its finished size. Commerical printing presses cannot print to the very edge of a sheet of paper so in order to achieve this effect, your design is usually printed onto a larger piece of paper. The excess unprinted border is trimmed off after printing using […]
Lamination
Laminate is a very thin sheet of clear plastic which is applied to one or both sides of a sheet of paper. It provides protection from handling and prevents ink from smudging or coming off on the hands. Lamination is commonly used on the outer covers of premium brochures, corporate folders & premium business cards. Lamination […]
What Does Your Business Card Say About You?
I want each of you now to reach into your back pocket – or your bag and pull out your business card. Take a look at it as if you were handed this at an event by someone else. What are your immediate thoughts? What does it say about you, not just in the […]
Customer Spotlight – Fong Spa
This month we’re taking a look at Fong Day Spa in Northampton. Owned and run by Yin Jeune, Fong Spa is a haven of retreat from the hustle and bustle of daily life. Your health and wellbeing is at the heart of Fong Spa and their aim is to ensure every client always feels welcome and special. Fong […]
Pantone Numbers – How they can help your brand
Last month we talked about the Pantone System, a standardised colour reproduction system used by almost every printer to help create specific colours. When you think of large brands, brands that incorporate colour into their identity – it’s more than likely they’ll use a specific set of number to represent those colours. Take for example Ladbrokes – they have a […]
Digital Texture Printing
Wouldn’t it be nice if you could feel your print as well as see it. Well with advances in digital printing – it’s now possible for that exact thing. Lets say you were printing a picture of an Orange, there’d be no reason why you couldn’t incorporate the texture of an orange peel into your artwork so you […]
