A 32% response rate on Direct Mail – Here’s How!
I’ve just seen a very interesting video about a Canadian Porsche dealership – who with the help of an agency, created a PERSONALISED Direct Mail Piece that gave them a WHOPPING 32% response rate. As you’ll see from the clip – it takes a little bit of hard work (which includes driving a Porsche around!) […]
P.I.Y. Print it Yourself
Are you someone that prefers to print items yourself? Have you started in business and already run off a sheet of business cards on your desktop printer? The last time you needed some flyers – did you run those on the same printer?
Nano What? Nanographic Printing or Nanography
Nano what? Nanography™ is the science behind Benny Landa’s revolutionary digital printing technology. Nanographic Printing™ technology combines the performance of offset with the versatility of digital printing and is game-changing for mainstream commercial, packaging and publishing markets. It is expected to ignite a second revolution in print. Nanographic Printing™ Presses print in up to eight colors, operate at […]
What are Colour Bars…?
So following on from the registration post I thought I’d sort some info on what the other items on a printed sheet are. Today we’ll look at what colour bars are and what they’re used for…
What IS all the difference between prices…?
So you’ve been searching for the best quote you can find (naughty naughty, you shouldn’t be doing this… read here why!). You’ve got all these prices in from different printers and wondered why they’re so varied…! Well lets use a car analogy to try to help ease the explanation. A car is a car right? […]
Direct Mail
Are you using it to build your business? One of direct mail’s biggest advantages is its ability to make personal one-to-one contact with your prospect. Other Direct Mail advantages include: Quick to produce – You can prepare and mail a small promotion within days. Direct mail is perfect for quickly testing prices, offers, and potential audiences. […]
Print Management vs Print Companies
While it’s often the case in business that you want to cut out the middle man where you can, it just isn’t the case when you have a lot of expensive machinery that needs to be running constantly! The majority of printers know that print management businesses will keep their presses in operation even if […]
Such a Creep…
… If the title had you wondering, then don’t worry – this Blog post is all about a print term called ‘creep’ or push out or shingling or even feathering. If you’re not sure what creep is then i’ll try and explain that first. Imaging you’re printing a stitched brochure – a reasonable amount of […]
QR Codes – Quick Overview
• QR Code stands for Quick Response Code, it’s intended to allow it’s contents to be decoded at high speed. • A QR code is a matrix code (or 2-dimensional bard code) created by Japanese corporation Denso Wave in 1994. • The use of the QR code is free of any licence, clearly defined and […]
Full Colour Printing (CMYK)
You may be surprised to find out that when any photos or pictures are printed they’re printed out of 4 inks. CMYK. C for Cyan M for Magenta Y for Yellow K for Key or Black CMYK is the standard print terms for professional print, most of the time it’s referred to just as four […]
